How to make a killer Instagram Bio

How to make a killer Instagram bio

Researchers suggest that it Extakes less than a second for viewers to form an impression of you based on your Instagram bio. So what can you do to ensure your bio captures future customers or new audiences? Making a great first impression on Instagram is no different than leaving someone stunned by your presence in person. 

A concise, consistent description that tells your audience, EXACTLY what you're all about. Depending on the purpose of your account, you're going to need to think about some of the essentials so you give off the right vibe and max on engagement.

How to make a killer Instagram bio

#1 Your profile picture

You have two option here.Let’s take it step by step. First, your profile picture. It’s just a small circle image. If is is your personal account, think about whether the picture of yourself is smiling or serious, this instantly sets the tone of your account . So it’s pretty straightforward you can use either use your logo if you want to have an account that reflects your brand, your business or a community more.

 #2 Your username 

 Your username and your name are the only two searchable fields in your profile, meaning that you have to think of what people would search to find you on the platform and make sure that it is being used for your name and your username.Your username is your handle, it is your @ on the platform. It usually is your shop or your brand’s name. It could also be your name if you are a personal brand. Think of it as your main title. You want to keep it simple, easy to read, easy to type and easy to remember. 

#3 Instagram bio

Let’s look at your bio next, so that little paragraph below your username and your name that is 150 characters maximum. It’s small and it needs to have two parts. The first one is a description of your account and the second part is your call to action. Sum of your essential information in as few words as possibles stands out by using symbols as emojis,as long as it fits with your brand.

#4 Your name

Your name needs to complement your username. You can think of it as your subtitle or your subheading. Put keywords within your Instagram name.Instagram = keywords = searchable which acts like Instagram SEO. Its more discriptive, ensuring visitors know exactly what I do and who I am.

#5 Link in bio

A landing page is a page that you create just for Instagram to direct users to where they want to go. Typically it offers a choice of several links, so when someone clicks on that landing page, there’s a selection of links that they can click on. To build it, you can either use your website builder and create a really simple page on it just for Instagram, or you can use a tool like Linktree, Campsite or Milkshake.

Love,

Riddhi.